Customer Story: Black Lapel
The Conductor and Black Lapel Partnership
"The way that we ideate has improved significantly. Searchlight lets us know—when we want to tell a particular story—if there are actually people who want to listen to that story be told. And that’s crucial, because otherwise we’d be speaking into the unknown."
Black Lapel is a leading clothing company that revives the tradition of making tailored menswear available online.