Customer Story: Black Lapel

The Conductor and Black Lapel Partnership

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"The way that we ideate has improved significantly. Searchlight lets us know—when we want to tell a particular story—if there are actually people who want to listen to that story be told. And that’s crucial, because otherwise we’d be speaking into the unknown."

Derek Tian



Black Lapel is a leading clothing company that revives the tradition of making tailored menswear available online.