Events

Another SEO truth has been confirmed about 404 versus using Rel canonical, boom! In this month's edition of 30|30 Pat also reveals for the two for one special that Google gave the industry. What was that double whammy you may ask? You'll have to tune into find out. It also looks like something has touched down in the last 24 hours so keep an eye on your sites.

Panda it was not, Google's helpful content update was boring to say the least. Pat covers why this update was a whole lot of nothing and what his general consensus around the industry was. In September's edition of 30|30 Pat also covers why you shouldn't get caught up in word count and how it may not be a sign of unhelpful or thin content. Want to get more of Pat's point of view?

Over the last month, a lot has happened with the Googs. On the night of August 8th, Google experienced an outage and this caused issues for some folks. Google also had an indexing issue back on July 15th that caused new content not to be indexed. In this month's edition of 30|30 Pat covers these two issues along with an update on People Also Ask results. Want to learn more? You will have to tune into August's 30|30 to find out.

That’s right y’all. Google now officially has a running list of algorithm updates that you can scroll through going back to the beginning of 2020. In this month's edition of 30|30, Pat talks through why YouTube was a big winner after the core algorithm update. Want to know where kids these days are going to do their searching? (Hint: it isn't Google) You will have to tune into the episode to find out.

This month it appears that Twitter has removed the nofollow links from pretty much everything including tweets, user profiles, and other pages. Pat breaks down what happened and what you should be doing in light of this. In this month's edition of 30I30, Pat also covers the hot market trend, SEO tech starting to consolidate. Want to know whether Pat thinks this is a good or bad thing? You'll have to watch the episode to find out.

With multiple updates happening over the last 30 days, the Googs has been lighting up like a Christmas tree with spikes all over. Might there be a core algorithm on the horizon? Tune in to hear Pat's take! In this month's 30|30 Pat also covers the topic of Popular Products in the SERPs (but doesn't always lead you to the right page), the official death of the Google Search Console's URL Parameter tool, and more.