Today, there are more than 3 Billion searches that take place online every day. Yet many businesses remain unconvinced about investing in SEO and ensuring that they are receiving their share of traffic and revenue from organic search. In this video, discover why you should be investing in organic search, the single most valuable inbound marketing channel, and equip yourself with the metrics needed to make the Business Case for SEO.

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After making the business case for SEO and obtaining the budget, check out The 10 Steps to Achieve SEO Success for a starting point on your SEO strategy and begin increasing your organic search market share.