Conductor Searchlight Increases Conversions for Financial Services Company by More Than 7x
With over 60 million consumers using online search engines to discover financial services, natural search is an increasingly important aspect of a company’s digital strategy. Also, searchers are 11% more likely to convert than non-searchers, 19% more likely to maintain a high account balance, and 1.6 times more likely to spend significant sums of money with their credit cards.
When a major financial services company used Conductor Searchlight, Conductor’s enterprise content intelligence platform, to gain insight into their natural search visibility, they discovered:
- Keywords they were not aware they were ranking for and identification of natural search trends for their website.
- Links in questionable online neighborhoods that could put them at risk for search ranking penalties.
- Articles on their site ranking on page 1 in search. These articles were driving passive traffic that could be turned into conversions with a redesign into conversion friendly pages.
Download the case study for more details on how publishers can use Conductor Searchlight to optimize visibility.