With over 60 million consumers using online search engines to discover financial services, natural search is an increasingly important aspect of a company’s digital strategy. Also, searchers are 11% more likely to convert than non-searchers, 19% more likely to maintain a high account balance, and 1.6 times more likely to spend significant sums of money with their credit cards.
When a major financial services company used Conductor Searchlight, Conductor’s enterprise content intelligence platform, to gain insight into their natural search visibility, they discovered:
- Keywords they were not aware they were ranking for and identification of natural search trends for their website.
- Links in questionable online neighborhoods that could put them at risk for search ranking penalties.
- Articles on their site ranking on page 1 in search. These articles were driving passive traffic that could be turned into conversions with a redesign into conversion friendly pages.
Download the case study for more details on how publishers can use Conductor Searchlight to optimize visibility.