Conductor Searchlight Powers 26% Lift in Online Orders For Major Parts E-Tailer
According to Comscore, consumer online spending has increased by 44% since 2007, up to $256 billion of revenue in 2011. With so much at stake online today, a major automotive online retailer adopted mature SEO technology to increase their natural search visibility. They had already developed plenty of unique content in hopes of improvement, with little success.
To gain visibility into their natural search standings and identify areas needing improvement, the e-tailer turned to Searchlight, Conductor’s enterprise SEO platform. Within a short time, they:
- Increased the percentage of keywords on page 1 by 90%
- Increased natural search traffic by 85% and reduced their dependency on paid search traffic by 42%
- Increased site-wide orders by 26% and the conversion percentage by 15%
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