What is a web page push?

A web page push is the process of making a new page go live on your website. It may sound simple, but a lot goes into pushing a page live and ensuring it can be found by search engines. Follow the steps below to make sure your page is prepared to launch and that you’re ready for post-launch tracking.

Pre-launch SEO Checklist

  • Robots directives

      • Check the robots.txt file to make sure you’re only disallowing the folders you want to disallow 
      • Check on-page meta=robots tags to make sure you are indexing and following the pages.
  • Security

      • If the website is going fully secure, make sure that ALL URLs are fully HTTPS (to avoid mixed content), particularly on login and checkout pages 
  • Sitemap 

      • Check the sitemap to ensure that all new pages are in the sitemap that preferred URLs are used
  • Meta Data

      • Make sure that all pages have unique title tags and meta descriptions
  • Pagination

      • For any pages with pagination, be sure to implement rel=next/prev tags in order to indicate to search engines the relationship between the paginated pages
  • JS/CSS

      • Make sure you’re not blocking any JS or CSS files that search engines need to read the page 
  • Schema markup 

      • If you have schema on old pages, be sure to also implement schema on new pages (e.g. Open Graph Tags, Twitter Card markup, Structured Data markup)
  • Canonical Tags 

      • Add self-referencing canonical tags to all the pages
  • Reporting & Analytics

    • Ensure that analytics tracking codes & conversion/event tracking are set up on the new pages
  • Page Speed

    • Check page load times for desktop and mobile site to make sure pages load quickly

Post-Launch SEO Checklist

  • Analytics & Reporting

    • Check that analytics is working the day of the page’s launch (you can use Real-Time reports in GA to make sure that your tracking code is implemented correctly)
    • Do a Fetch & Render on a sample set of pages to make sure that pages are rendering correctly 
    • Submit a new sitemap in Search Console with the new URLs included if your site map is not dynamic.
    • Create a content segment in Searchlight with any new URLs so you can track their performance
  • HTTP status codes

    • Crawl your domain and check for 302s, 404s, etc.

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