Maximize the value you get from content by getting your entire company on board with SEO. That’s how REI achieves natural search dominance. The national outdoor retailer regularly educates cross-functional teams with SEO data, insights and best practices in order to rule the SERPs and readers with top-notch content.

In this webinar, learn more about how SEO collaboration is the key to quality content. The experts will discuss REI’s SEO story and share real world tips and tactics geared towards Search & Content Marketers and others who want to learn how to:

  • Keep up to speed with the fast-evolving practices of SEO
  • Communicate the SEO impact of content and product descriptions
  • Enable your entire team to boost the effectiveness of your content

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