Print and packaging company Esko adopted the Conductor Searchlight SEO platform to hone and centralize lead generation, content marketing, and keyword optimization. Fifteen months after introducing Searchlight, they reported a 20% increase in organic search visibility. Esko used Searchlight specifically to:
- Understand the language of their customer niches through keyword research
- Focus the content team on high-reward opportunities
- Measure and monitor their web properties against competitors
- Create reports which helped centralize the team’s efforts
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