Events

Join our VP of Services & Thought Leadership, Pat Reinhart, as he breaks down 30 days of critical AEO, GEO and SEO updates in 30 minutes or less. Get clear, actionable insights on search trends, AEO tactics, and how brands win discovery in the AI era of discovery.

The search landscape is experiencing a period of low volatility, reinforcing the view that AI search is still an emerging channel despite its slow growth. The industry review showed mixed stability, with sectors like Health Insurance seeing volatile swings and Staffing & Recruiting seeing strong positive movement =, while Shipping & Transportation remained largely flat.

Pat Reinhart's October 30|30 celebrates 10 years with industry stability insights: automotive up modestly, B2B e-commerce gains 14-15%, AI Overviews plateau, plus why AI prompt MSV differs from traditional search and ChatGPT's new instant checkout feature.

AI Overviews saw significant expansion across industries, particularly for retail and beauty brands starting in June, marking a turning point from the initial focus on pharmaceutical and financial services companies.

Join our VP of Services & Thought Leadership, Pat Reinhart, as he breaks down the latest updates in search, Google's algorithm, technical SEO, and content marketing in the last 30 days—in 30 minutes or less.

Over the past month, Google Search has continued its relentless march toward AI-first experiences, with the June 2025 Core Update settling into sustained high volatility. AI Overviews have reached a new milestone, appearing in 18% of all searches with a 28% month-over-month increase.