Events

Join our VP of Services & Thought Leadership, Pat Reinhart, as he breaks down 30 days of critical AEO, GEO and SEO updates in 30 minutes or less. Get clear, actionable insights on search trends, AEO tactics, and how brands win discovery in the AI era of discovery.

During October’s 30|30 webinar, the discussion explored how AI is changing search visibility and referral traffic. AI referrals average 1.62% across more than 1.1 billion sessions, with results varying by industry and brand. BandLab saw referrals decline 19%, while Splice grew 13% and Avid.com increased 12%. In beauty, Chanel declined 9%, Glossier 23%, and Maybelline 13%, while accounting firm BPM saw a 225% increase. Meanwhile, Google AI Overviews continue expanding, including for branded searches.

Join our VP of Services & Thought Leadership, Pat Reinhart, as he breaks down 30 days of critical AEO, GEO and SEO updates in 30 minutes or less. Get clear, actionable insights on search trends, AEO tactics, and how brands win discovery in the AI era of discovery.

Pat's August recap covered AI referral traffic trends across EdTech, Home Builders, and Senior Living, all hit by the March core update while AI Overview visibility kept rising. He also broke down three news stories: Claude's easily-defeated new watermarking, Cloudflare's shallow new AI-visibility dashboard, and French newspapers suing Google over AI Overviews cutting their traffic. He closed by noting Google's worldwide AI Overviews expansion is behind most of this, and that great content for real customers still beats chasing algorithms.

July 2026's 30|30 recap: AI referral traffic rotates across industries, why LLMs reward expertise over domain authority, and Google's new Search Console creator tools.

The June 2026 edition of 30|30 highlighted a search landscape heavily disrupted by Google’s "vicious" May Core Update, which triggered widespread visibility drops for large and small sites alike . While third-party aggregators like WebMD suffered a steep 51% year-over-year decline , review-driven platforms like ZocDoc surged 81% , proving that modern algorithms favor official institutions and genuine, community-led brand conversations. Meanwhile, AI Overviews have stabilized to appear roughly 48% of the time, reinforcing a broader market shift from traditional domain metrics to external brand authority.