We’re bringing the news to you. Join our VP of Digital Strategies, Pat Reinhart, as he hosts our award-winning SEO webinar series to break down updates in search, technical SEO, and content marketing in the last 30 days – in 30 minutes.
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In this month's edition of 30I30 Pat discusses Google's December Product Reviews update and the word "volatility" comes up quite a bit. For this end of year episode, Pat also covers what he says is a little piece of SEO history shutting down. Wondering what th...
This month Conductor announced some very exciting news, we have raised $150M in funding! In the content packed episode, Pat also dives into Google's new spam update that was announced on November 4th and talks about whether this specific update has any impact...
This month marks six years since Pat has been gracing your screens with his presence and search industry knowledge. In this anniversary episode of 30I30 Pat dives in to why Google is showing a lot of double lists lately and another set of algorithm updates. Ha...
Over the last 30 days it has been a wild ride with Google once again as the algorithm has seen some major peaks and valleys. What's exactly going on? Be sure to watch this month's edition of 30I30 to find out! Pat also touches on why improving your website qua...
On July 26th Google began to roll out the Link Spam Update and confirmed that it finished on August 24th. What is Pat hearing and seeing with Google's link spam update. Are the core updates impacting people also ask results? Watch this month's 30|30 to get all...
On July 1st Google began rolling out the July 2021 core algorithm update which was promised last month.What is Pat hearing and seeing with Google's core update you may ask? Well you will have to watch this month's edition to find out! Google also is starting t...
On June 2nd, Google began to roll out the June 2021 core update globally. Pat sheds some light into what he is currently seeing and hearing since this update began. In this edition of 30I30 Pat also covers the much anticipated Core Web Vitals update, in case a...
On May 13th we may have seen a Google Algorithm update, but it has yet to be confirmed. Pat has some thought's around what we may be seeing and hearing, watch this edition of 30I30 to get all the details! Google did confirm that ADA compliance is not a ranking...
A recent study also shows that 65% of searches in 2020 were zero-click searches. In April, Google also launched its Product Review update and Pat dives in to what he is currently seeing and hearing. Watch this edition of 30I30 to see what happened in the indus...
Google's hotel listings are now free and a big local algorithm update seems to have rolled out having major impact. Watch this edition of 30|30 to find out why! Pat also shares more updates on Google and reminds you of Google's mobile first indexing deadline.
Passage based ranking is live in the US and almost all of Pat's conversations are being taken over by the upcoming core web vitals update. Watch this edition of 30|30 to find out why! Pat walks us through what passage based ranking looks like in the wild and s...
Pat has been spending way to much time in the Google Questions Hub. Watch this edition of 30|30 to find out why! Pat walks us through some Google updates to the Disvow Tool and gives us tips on how to handle out of stock items.
2020 is finally coming to an end which means Pat will be walking us through his recap of 2020 predictions and bringing us some new 2021 predictions. Pat also walks us through the many Google updates coming in 2021.
Pat brings us an exciting release date for the Page Experience Update and dives into some rumors about Apple. Find out what Pat thinks about the future of Apple on this edition of 30|30!
Happy birthday 30|30! On this fifth anniversary celebration, Pat covers Google's most recent indexing woes and also gives you a magical formula to measure your content velocity.
What's going on with Google? Indexing issues, volatility, and more. Pat breaks down all the biggest search updates coming at us this fall!
On this edition, Pat discusses how Google literally broke the internet. It may seem dramatic but it's true. He also covers updates around outbound links, people also ask and the value of guests posts.
The heat is rising in NYC, but that didn’t stop Pat from bringing us updates from the last 30 days in search. In the July edition of 30l30, we discuss how Google measures CLS, the addition of regular expressions to GSC performance reports, and Google’s answer...
With the coming of spring comes another algorithm update. In the May edition of 30l30, we discuss the change to Google’s Nofollow links, GMB is now showing new reviews and including phone numbers for businesses marked close. Also, is Google de-indexing your si...
While we are still home staying safe, Pat is ensuring we are up to date on the latest COVID-19 research. In the April edition of 30l30, we discuss how Google Shopping is free, Google is again having issues indexing new content, and a reminder of the importance...
While this month has brought unprecedented challenges, we will all get through this together. In the meantime, let’s bond over our love of search in the March episode of 30l30. This month, we discuss what we are seeing COVID-19 research, why search is more imp...
As we revel in the excitement of Punxsutawney Phil predicting an early spring, let’s warm up to the January core update in this February episode of 30l30. This month, we discuss the unconfirmed February 2020 update, how Google Maps removed millions of fake lis...
As 2020 rolls in, let’s dissect new Google updates that are as harsh as a New York winter in the January episode of 30l30. This month, we dive into the January 2020 core update, the wild changes in featured snippets and Google's new shopping experience. Also,...
As we hang up our hats on 2019, let’s take a moment to predict what’s to come in the next 12 months of search on this December episode of 30|30. This month, we dive into neural matching now being a part of local search results, our 2019 predictions (trash or t...
As we gather together and give thanks for friends and loved ones, we also turn our eyes to Google on this November episode of 30|30. We faced the harsh winter of a new algorithm update, BERT, but we also gave thanks to the fact that we know how to handle algor...
The Halloween-iest edition of 30|30 is also its birthday celebration: 4 happy years. Finally free of that toddler life, we stumble toward maturity by way of… an H1 controversy! The September core update! Giving the patented Google side-eye to m-dot sites! And,...
Break out your light cardigans, because this September episode of 30|30 features a veritable cornucopia of information on that certain special chill that only Google can strike in the hearts of SEOs. Pat cannonballs into the mountain of dead leaves that is Goo...
The August edition of 30|30 is now in session, and Pat is busy laying out The Case of What Google Is Even Talking About. From telling people to remove noindex directives from robots.txt files, to denying the existence of LSI keywords, to some beyond-obvious ad...
Google has not taken a vacation this summer, so on this red-hot July episode of 30|30, Pat is taking us through new findings from the June 2019 Algorithm Update. Grab your towel and dive into Google’s test of People Also Ask mobile results and Google Search Co...
Everyone knows it’s summertime (when the living’s allegedly) easy, but Pat knows that there is no rest for the intrepid SEO (or the wicked). In our June edition of 30|30, he tackles the big questions: what we’re seeing in the June core algorithm update (group...
Faster than you can achieve emotional catharsis about the ending of Game of Thrones, May is already halfway over and May’s episode of 30|30 is upon us. Pat dives right into figuring out what the deal is with Google’s indexing bug?” (sounds like a Seinfeld joke...
Spring is, well, springing, and so is the news coming out of Google on the April episode of 30|30. Pat unpacks the Florida 2 (Google Boogaloo?) update, John Mueller's shockingly casual tweets about apparently extinct Rel=Prev and Rel=Next tags in Google's inde...
The March edition of 30|30 is coming in like a lion, with everything you need to know about preserving SEO through a migration, Google's new Domain Property feature (replacing Property Set in Search Console), and how Google's algorithm changes for different in...
Love is in the air on this February’s episode of 30|30, so let’s take a look at why paid and organic clickthrough rates are down and Google is instead serving up more no-click search results. Pat drills down into what GSC features are going away forever. The A...
On this brand spanking new edition of 30|30, we address 2019: what are your resolutions, what you need to change… and how much your URL structure matters? The times, they are a-changin’ in SEO already, including some new information about exact domain names an...
The perfect gift this holiday season is our sparkling December episode of 30|30. Pat pops down the chimney to discuss voice search, stuffs your stocking with Google pagespeed insights, and checks his list of 2019 predictions for the world of organic marketing...
Welcome to the ever-bountiful November edition of 30|30! Pat talks turkey about sustainable link building, what to do if your site gets mashed by an algorithm update, speakable markup (and not by Grandma), and how to get your site in fighting shape by shedding...
We hope you’ve planned a stellar SEO-themed Halloween costume, because on this October episode of 30|30, Pat is diving into some spooky topics: BrightonSEO, updates to Google image search, new character limits for title tags (and what not to change), and why P...
Fall is in the air, and the September edition of our SEO webinar covers the Google Medic update, the latest on Google Search Console, alt texts, codelabs, and more. Bonus: Google turns to PDF conversion and Pat looks east for Brighton SEO!
The August episode of 30|30 could not have come at a better time. Why? Because Google has tossed a big algorithm shift, and Pat's standing by to tell you everything you need to know. In addition, tune in to hear about other Google news from combining URLs to q...
For our July edition of our monthly content and SEO webinar, Pat had a full plate: from recapping MozCon to the transition to Google Ads from Adwords, not to mention the accuracy of Google Search Console Reports, server errors, and the new GRC URL inspection t...
For this June’s 30|30, Pat dives into the latest recommendations from the PCI council, what Google has to say about crawl budget optimization, and why PDFs might not be the best vehicle for your content.
In March, we hosted our monthly SEO webinar live from C3, our annual marketing conference. This month, Pat elaborates more on the changes he’s seen in consumer buying habits, discusses Google Chrome’s new ad blocker, and dives into how Google is sculpting our...
On the February edition of our monthly SEO webinar, Pat shares his thoughts on the new GSC, translating your alt tags for your international sites, and how consumer buying habits have changed recently.
On January’s episode of our SEO webinar, Patrick talks about the new GSC, Google’s PageSpeed insights tool using real user speed data, and how Google uses your sitemap to determine your canonicals.
This month, we take a look back at 2017, discuss 320 character metadescriptions, the new “Best Answer” carousel, and make predictions for 2018.
On November’s edition of our monthly SEO webinar, Pat discusses the Mobile-First indexing rollout, what to do about a keyword cannibalization issue, and how structure data isn’t required for rich snippets (but is still recommended).
On October’s edition of our monthly SEO webinar, Pat discusses Google’s testing mobile-first indexing out in the wild, why you shouldn’t use AMP pages as your mobile experience, and how to go Secure the smart way.
On September’s edition of Conductor 30|30, Pat talks a mobile friendly test added to the search results, Google deciding not to care about your URL structure, and the new version of GSC now in beta.
On August’s edition, Pat discusses a bug in Google Search Console, the death of Google’s Instant Search, and a potential local pack update.
This month, Pat discusses the June 25th algorithm update, Google’s $2.7B slap on the wrist, Google posts now available for all businesses, and how to use breadcrumb navigation.
On June’s edition, Pat talks the latest Google algorithm update, Gartner’s prediction that 30% of web browsing will be screenless by 2020, large-scale article campaigns for links, and how to get the most out of your reviews.
On this month’s edition of our monthly SEO webinar, Pat talks Google’s Project Owl, fixes to the AMP reporting bugs, and Google dropping special characters in title tags.
This month, Pat discusses the latest: Google’s “Fred” algorithm, rich results now available to podcasters, selling links, exact matches for paid campaigns, and 404s.
On this month’s edition, Google updates its algorithm, DMOZ closes, voice search pulls from answer box results, Google Launches Hotel Rich Cards, there’s a bug in AMP reporting, and Google local pack now showing “Near You XX Minutes Ago.”
On this month’s edition, Pat talks 2017 best practices for site auditing, Google opening up an API for their mobile-friendly test, canonical tags updates, AMP isn’t a ranking factor, and more.
In our first 2017 edition, a possible Google update over the holidays, Google’s “intrusive interstitials” crackdown, Chrome’s warning to non-secure sites, Schema markup coming to Google Image Search, and more.
In our final 2016 edition of our SEO webinar, we talk 2017 SEO, social, and content predictions, the death of Content Keywords Report in GSC, Google filtering out fake news, AMP, and more.
In this edition, we talk about the aftermath of Possum/Penguin, Google going mobile-first (not splitting into 2 indexes), answer box results, Google not have an “overall domain authority” ranking signal, and the report of Penguin discounting all links.
This edition celebrates one year of 30|30! We discuss Penguin 4, Google Home, the local algo update (Possum), AMPs appearing in more regular mobile results, and new “Science Datasets” schema markup added.
On this month’s edition of our monthly SEO webinar, Pat discusses 2 algorithm updates over the weekend, Google’s crack down on “intrusive” interstitials, changes in Google’s Keyword planner depending on ad spend, Google dropping “mobile-friendly” label on sear...
This edition includes AMP Pages now being in main mobile search results, Google’s ban on high interest & payday loans ads going into effect, Google taking away the ability to edit business descriptions on GoogleMyBusiness, and more.
This month’s edition of our monthly SEO webinar dives into Google becomes self-aware as RankBrain handles 100% of all queries, keyword planner ditches exact match in favor of showing close variants, eBay using AMP on transactional pages, keyword rankings still...
This edition dives into Google beta testing a real-time indexing API, voice search reporting, Angular JavaScript performance, mobile page speed as a ranking factor, and a rich snippets and schema update.
This edition digs into the Mobile-Friendly algorithm boost, Google’s new Mobile-Friendly Test, Moz’s new Keyword Explorer, Redirects, and how your community affects your rankings.
On this month’s edition of our monthly SEO webinar, Pat talks Google Analytics 360 Suite, Bloggers and free product rules, Automakers Mobile Search Ads, the Mobile-Friendly Algorithm, and more!
This edition includes news pieces around changes in Google SERP ads, AMP Pages now live, Google dropping flash ad support, Bing 302 redirect issues, and more.
On this month’s edition of our monthly SEO webinar, Pat discusses news pieces like the industry response to core algorithm updates, JSON-LD support for structured markup, AMP pages roll out, Bing Now powering AOL Search, and more!
This edition includes news pieces like Google’s Core Algorithm Update, Google My Business API, AMP Pages, 2016 predictions and more!
This edition includes news pieces like Googles search updates, Bing’s mobile friendly testing tool, deceptive mobile traffic networks penalties, Twitter tweet button updates, and more!
This edition includes news pieces like the real-time penguin updates, machine learning AI RankBrain, Wix websites falling out of Google’s index, Facebook “Reactions”, accelerated mobile pages, and more!
This edition includes news pieces like giant app interstitials are no longer mobile friendly, rolling back on Panda 4.2, structured markup may begin impacting the algorithm in the future, Facebook developing a “dislike” button, and more!
Pat knows all things digital marketing and keeps up with the industry news so you don’t have to! He runs the digital strategy team at Conductor, helping clients maximize their use of Searchlight and grow their organic visibility. With over 15 years in search, he’s seen it all so he can explain it all to you!
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