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30 Minutes on the Last 30 Days In Search & Content
September 2022: Don't Get Caught Up in Word Count
Panda it was not, Google's helpful content update was boring to say the least. Pat covers why this update was a whole lot of nothing and what his general consensus around the industry was. In September's edition of 30|30 Pat also covers why you shouldn't get c...
August 2022: Another SEO Truth Confirmed by Google
Over the last month, a lot has happened with the Googs. On the night of August 8th, Google experienced an outage and this caused issues for some folks. Google also had an indexing issue back on July 15th that caused new content not to be indexed. In this month...
July 2022: Google Now Has Its Own Algorithm Update Tracker
That’s right y’all. Google now officially has a running list of algorithm updates that you can scroll through going back to the beginning of 2020. In this month's edition of 30|30, Pat talks through why YouTube was a big winner after the core algorithm update....
June 2022: RIP Internet Explorer
This month it appears that Twitter has removed the nofollow links from pretty much everything including tweets, user profiles, and other pages. Pat breaks down what happened and what you should be doing in light of this. In this month's edition of 30I30, Pat a...
May 2022: The Googs Continues Its Volatility
With multiple updates happening over the last 30 days, the Googs has been lighting up like a Christmas tree with spikes all over. Might there be a core algorithm on the horizon? Tune in to hear Pat's take! In this month's 30|30 Pat also covers the topic of Pop...
April 2022: We All Have to Move to Google Analytics 4
At the end of March, Google rolled out yet another iteration of its product reviews update and it was a doozy. Pat also dives into a very hot topic, why we all have to unfortunately move to Google Analytics 4 and you will not want to miss his thoughts on this....
March 2022: Google Has Been Pretty Quiet Lately
Since the unconfirmed update rolled out across Google's platform on March 4th, Google has been pretty quiet. To hear what Pat thinks about this and why it may be the case, tune into this month's 30I30 webinar. Have you also been wondering what the best way is...
February 2022: ContentKing Joins The Conductor Family
Conductor recently announced our acquisition of real-time SEO monitoring platform ContentKing and Pat talks through all the exciting updates. In this month's edition of 30I30 Pat also covers SEO truths that have been confirmed by Google. Did you know that more...
January 2022: Even Google Took a Holiday
2022 is here and so is this year's first edition of 30I30! This month Pat talks through how even Google chilled out for a couple weeks during the holiday to give SEO's a much needed break from the rollercoaster. However, they appeared to pick right back up wit...
December 2021: A Little Piece of SEO History Shutting Down
In this month's edition of 30I30 Pat discusses Google's December Product Reviews update and the word "volatility" comes up quite a bit. For this end of year episode, Pat also covers what he says is a little piece of SEO history shutting down. Wondering what th...
November 2021: Conductor Raises $150M in Funding
This month Conductor announced some very exciting news, we have raised $150M in funding! In the content packed episode, Pat also dives into Google's new spam update that was announced on November 4th and talks about whether this specific update has any impact...
October 2021: Happy 6th Birthday 30I30!
This month marks six years since Pat has been gracing your screens with his presence and search industry knowledge. In this anniversary episode of 30I30 Pat dives in to why Google is showing a lot of double lists lately and another set of algorithm updates. Ha...
September 2021: Google's Crazy Volatility Continues
Over the last 30 days it has been a wild ride with Google once again as the algorithm has seen some major peaks and valleys. What's exactly going on? Be sure to watch this month's edition of 30I30 to find out! Pat also touches on why improving your website qua...
August 2021: Google’s Link Spam Update
On July 26th Google began to roll out the Link Spam Update and confirmed that it finished on August 24th. What is Pat hearing and seeing with Google's link spam update. Are the core updates impacting people also ask results? Watch this month's 30|30 to get all...
July 2021: Google's Core Update Causes Some Wild Ups & Downs
On July 1st Google began rolling out the July 2021 core algorithm update which was promised last month.What is Pat hearing and seeing with Google's core update you may ask? Well you will have to watch this month's edition to find out! Google also is starting t...
June 2021: In Case You Forgot, Core Web Vitals is Rolling Out This Month
On June 2nd, Google began to roll out the June 2021 core update globally. Pat sheds some light into what he is currently seeing and hearing since this update began. In this edition of 30I30 Pat also covers the much anticipated Core Web Vitals update, in case a...
May 2021: Summer is Coming and So Is Google's Page Experience Update
On May 13th we may have seen a Google Algorithm update, but it has yet to be confirmed. Pat has some thought's around what we may be seeing and hearing, watch this edition of 30I30 to get all the details! Google did confirm that ADA compliance is not a ranking...
April 2021: 65% of Searches are Zero-Click?!? Wild
A recent study also shows that 65% of searches in 2020 were zero-click searches. In April, Google also launched its Product Review update and Pat dives in to what he is currently seeing and hearing. Watch this edition of 30I30 to see what happened in the indus...
March 2021: Spring is Here and Google's Hotel Listings are Now Free
Google's hotel listings are now free and a big local algorithm update seems to have rolled out having major impact. Watch this edition of 30|30 to find out why! Pat also shares more updates on Google and reminds you of Google's mobile first indexing deadline.
February 2021: Passage Based Ranking Out in the Wild
Passage based ranking is live in the US and almost all of Pat's conversations are being taken over by the upcoming core web vitals update. Watch this edition of 30|30 to find out why! Pat walks us through what passage based ranking looks like in the wild and s...
January 2021: New Year, New Google Updates
Pat has been spending way to much time in the Google Questions Hub. Watch this edition of 30|30 to find out why! Pat walks us through some Google updates to the Disvow Tool and gives us tips on how to handle out of stock items.
December 2020: Wrapping up 2020 with Google's Update
2020 is finally coming to an end which means Pat will be walking us through his recap of 2020 predictions and bringing us some new 2021 predictions. Pat also walks us through the many Google updates coming in 2021.
November 2020: Thankfully we have a 2021 Page Experience Update
Pat brings us an exciting release date for the Page Experience Update and dives into some rumors about Apple. Find out what Pat thinks about the future of Apple on this edition of 30|30!
October 2020: Don't be Sluggish... Measure Your Content Velocity
Happy birthday 30|30! On this fifth anniversary celebration, Pat covers Google's most recent indexing woes and also gives you a magical formula to measure your content velocity.
September 2020: Fall is Here and so is the Volatility
What's going on with Google? Indexing issues, volatility, and more. Pat breaks down all the biggest search updates coming at us this fall!
August 2020: Google Breaks the Internet
On this edition, Pat discusses how Google literally broke the internet. It may seem dramatic but it's true. He also covers updates around outbound links, people also ask and the value of guests posts.
July 2020: 30l30 Brings the Heat and an Update to Google’s Structure Data Policy
The heat is rising in NYC, but that didn’t stop Pat from bringing us updates from the last 30 days in search. In the July edition of 30l30, we discuss how Google measures CLS, the addition of regular expressions to GSC performance reports, and Google’s answer...
May 2020: April Steps Aside for May, and We’re Still in Quarantine
With the coming of spring comes another algorithm update. In the May edition of 30l30, we discuss the change to Google’s Nofollow links, GMB is now showing new reviews and including phone numbers for businesses marked close. Also, is Google de-indexing your si...
April 2020: April Showers Bring Free Google Shopping
While we are still home staying safe, Pat is ensuring we are up to date on the latest COVID-19 research. In the April edition of 30l30, we discuss how Google Shopping is free, Google is again having issues indexing new content, and a reminder of the importance...
March 2020: This Too Shall Pass
While this month has brought unprecedented challenges, we will all get through this together. In the meantime, let’s bond over our love of search in the March episode of 30l30. This month, we discuss what we are seeing COVID-19 research, why search is more imp...
February 2020: Love and YMYL Movement is in the Air!
As we revel in the excitement of Punxsutawney Phil predicting an early spring, let’s warm up to the January core update in this February episode of 30l30. This month, we discuss the unconfirmed February 2020 update, how Google Maps removed millions of fake lis...
January 2020: Updates As Wild As Winter Winds
As 2020 rolls in, let’s dissect new Google updates that are as harsh as a New York winter in the January episode of 30l30. This month, we dive into the January 2020 core update, the wild changes in featured snippets and Google's new shopping experience. Also,...
December 2019: Look into the Crystal Search Bar of 2020
As we hang up our hats on 2019, let’s take a moment to predict what’s to come in the next 12 months of search on this December episode of 30|30. This month, we dive into neural matching now being a part of local search results, our 2019 predictions (trash or t...
November 2019: A Feast Fit for An Algorithm Update
As we gather together and give thanks for friends and loved ones, we also turn our eyes to Google on this November episode of 30|30. We faced the harsh winter of a new algorithm update, BERT, but we also gave thanks to the fact that we know how to handle algor...
October 2019: Once Upon a Core Update Dreary… and More Spooky Search Stories
The Halloween-iest edition of 30|30 is also its birthday celebration: 4 happy years. Finally free of that toddler life, we stumble toward maturity by way of… an H1 controversy! The September core update! Giving the patented Google side-eye to m-dot sites! And,...
September 2019: It's Decorative Gourd Season, and Google Is Squashing Clicks
Break out your light cardigans, because this September episode of 30|30 features a veritable cornucopia of information on that certain special chill that only Google can strike in the hearts of SEOs. Pat cannonballs into the mountain of dead leaves that is Goo...
August 2019: Look Who’s Talking: Everything Google Has to Say This Summer
The August edition of 30|30 is now in session, and Pat is busy laying out The Case of What Google Is Even Talking About. From telling people to remove noindex directives from robots.txt files, to denying the existence of LSI keywords, to some beyond-obvious ad...
July 2019: Sun, Sand, & Algorithm Updates: Google’s Hot July
Google has not taken a vacation this summer, so on this red-hot July episode of 30|30, Pat is taking us through new findings from the June 2019 Algorithm Update. Grab your towel and dive into Google’s test of People Also Ask mobile results and Google Search Co...
June 2019: June Is Bustin’ Out Core Algorithm Updates All Over
Everyone knows it’s summertime (when the living’s allegedly) easy, but Pat knows that there is no rest for the intrepid SEO (or the wicked). In our June edition of 30|30, he tackles the big questions: what we’re seeing in the June core algorithm update (group...
May 2019: Rough Bugs Do Shake the Google Index of May
Faster than you can achieve emotional catharsis about the ending of Game of Thrones, May is already halfway over and May’s episode of 30|30 is upon us. Pat dives right into figuring out what the deal is with Google’s indexing bug?” (sounds like a Seinfeld joke...
April 2019: April Showers Bring Algorithm Updates
Spring is, well, springing, and so is the news coming out of Google on the April episode of 30|30. Pat unpacks the Florida 2 (Google Boogaloo?) update, John Mueller's shockingly casual tweets about apparently extinct Rel=Prev and Rel=Next tags in Google's inde...
March 2019: Beware the Ides of March: Your SEO Doesn't Have to Die During a Migration
The March edition of 30|30 is coming in like a lion, with everything you need to know about preserving SEO through a migration, Google's new Domain Property feature (replacing Property Set in Search Console), and how Google's algorithm changes for different in...
February 2019: What is Love? Google’s Relationship with No-Click Search Results, Apparently
Love is in the air on this February’s episode of 30|30, so let’s take a look at why paid and organic clickthrough rates are down and Google is instead serving up more no-click search results. Pat drills down into what GSC features are going away forever. The A...
Auld Lang SEO: 2019 and All Things Search
On this brand spanking new edition of 30|30, we address 2019: what are your resolutions, what you need to change… and how much your URL structure matters? The times, they are a-changin’ in SEO already, including some new information about exact domain names an...
We Wish You A Merry Voice Search (and a Happy New Tools from Google!)
The perfect gift this holiday season is our sparkling December episode of 30|30. Pat pops down the chimney to discuss voice search, stuffs your stocking with Google pagespeed insights, and checks his list of 2019 predictions for the world of organic marketing...
Give Thanks (to Sustainable Link Building Strategies)
Welcome to the ever-bountiful November edition of 30|30! Pat talks turkey about sustainable link building, what to do if your site gets mashed by an algorithm update, speakable markup (and not by Grandma), and how to get your site in fighting shape by shedding...
Tricks, Treats, and Other Autumnal Google Image Search Surprises
We hope you’ve planned a stellar SEO-themed Halloween costume, because on this October episode of 30|30, Pat is diving into some spooky topics: BrightonSEO, updates to Google image search, new character limits for title tags (and what not to change), and why P...
Medic! Medic! Google's Latest Update Left Some Bruises
Fall is in the air, and the September edition of our SEO webinar covers the Google Medic update, the latest on Google Search Console, alt texts, codelabs, and more. Bonus: Google turns to PDF conversion and Pat looks east for Brighton SEO!
The Google Algorithm Update Has Landed!
The August episode of 30|30 could not have come at a better time. Why? Because Google has tossed a big algorithm shift, and Pat's standing by to tell you everything you need to know. In addition, tune in to hear about other Google news from combining URLs to q...
Parting from AdWords is Such Sweet Sorrow
For our July edition of our monthly content and SEO webinar, Pat had a full plate: from recapping MozCon to the transition to Google Ads from Adwords, not to mention the accuracy of Google Search Console Reports, server errors, and the new GRC URL inspection t...
To PDF or Not to PDF
For this June’s 30|30, Pat dives into the latest recommendations from the PCI council, what Google has to say about crawl budget optimization, and why PDFs might not be the best vehicle for your content.
Conductor 30|30 Goes Live From C3
In March, we hosted our monthly SEO webinar live from C3, our annual marketing conference. This month, Pat elaborates more on the changes he’s seen in consumer buying habits, discusses Google Chrome’s new ad blocker, and dives into how Google is sculpting our...
Consumer Buying Habits, They Are A Changin’
On the February edition of our monthly SEO webinar, Pat shares his thoughts on the new GSC, translating your alt tags for your international sites, and how consumer buying habits have changed recently.
New Year, New Google Search Console
On January’s episode of our SEO webinar, Patrick talks about the new GSC, Google’s PageSpeed insights tool using real user speed data, and how Google uses your sitemap to determine your canonicals.
Metadescriptions Are 320 Characters, But Don’t Update Yours Yet
This month, we take a look back at 2017, discuss 320 character metadescriptions, the new “Best Answer” carousel, and make predictions for 2018.
Structured Data Isn’t Required For Rich Snippets?
On November’s edition of our monthly SEO webinar, Pat discusses the Mobile-First indexing rollout, what to do about a keyword cannibalization issue, and how structure data isn’t required for rich snippets (but is still recommended).
Why You Shouldn’t Be Using AMP Pages As Your Mobile Experience
On October’s edition of our monthly SEO webinar, Pat discusses Google’s testing mobile-first indexing out in the wild, why you shouldn’t use AMP pages as your mobile experience, and how to go Secure the smart way.
A New Mobile Test Added to the Search Results?
On September’s edition of Conductor 30|30, Pat talks a mobile friendly test added to the search results, Google deciding not to care about your URL structure, and the new version of GSC now in beta.
R.I.P. Google’s Instant Search
On August’s edition, Pat discusses a bug in Google Search Console, the death of Google’s Instant Search, and a potential local pack update.
Don’t Let a June Algorithm Update Get You Down
This month, Pat discusses the June 25th algorithm update, Google’s $2.7B slap on the wrist, Google posts now available for all businesses, and how to use breadcrumb navigation.
Gartner Predicts 30% of Web Browsing Will Be Screenless by 2020
On June’s edition, Pat talks the latest Google algorithm update, Gartner’s prediction that 30% of web browsing will be screenless by 2020, large-scale article campaigns for links, and how to get the most out of your reviews.
Google’s War Against Fake News
On this month’s edition of our monthly SEO webinar, Pat talks Google’s Project Owl, fixes to the AMP reporting bugs, and Google dropping special characters in title tags.
The “Fred” Algorithm Update
This month, Pat discusses the latest: Google’s “Fred” algorithm, rich results now available to podcasters, selling links, exact matches for paid campaigns, and 404s.
Google Launches Hotel Rich Cards
On this month’s edition, Google updates its algorithm, DMOZ closes, voice search pulls from answer box results, Google Launches Hotel Rich Cards, there’s a bug in AMP reporting, and Google local pack now showing “Near You XX Minutes Ago.”
2017 Best Practices for Site Auditing
On this month’s edition, Pat talks 2017 best practices for site auditing, Google opening up an API for their mobile-friendly test, canonical tags updates, AMP isn’t a ranking factor, and more.
Schema Markup Coming to Google Image Search
In our first 2017 edition, a possible Google update over the holidays, Google’s “intrusive interstitials” crackdown, Chrome’s warning to non-secure sites, Schema markup coming to Google Image Search, and more.
2017 Predictions for SEO, Social and Content
In our final 2016 edition of our SEO webinar, we talk 2017 SEO, social, and content predictions, the death of Content Keywords Report in GSC, Google filtering out fake news, AMP, and more.
The Aftermath of Possum/Penguin
In this edition, we talk about the aftermath of Possum/Penguin, Google going mobile-first (not splitting into 2 indexes), answer box results, Google not have an “overall domain authority” ranking signal, and the report of Penguin discounting all links.
Conductor’s Award-Winning SEO Webinar Turns 1 Year Old
This edition celebrates one year of 30|30! We discuss Penguin 4, Google Home, the local algo update (Possum), AMPs appearing in more regular mobile results, and new “Science Datasets” schema markup added.
Cracking Down on “Intrusive Interstitials”
On this month’s edition of our monthly SEO webinar, Pat discusses 2 algorithm updates over the weekend, Google’s crack down on “intrusive” interstitials, changes in Google’s Keyword planner depending on ad spend, Google dropping “mobile-friendly” label on sear...
AMP Pages Now in Main Mobile Search Results
This edition includes AMP Pages now being in main mobile search results, Google’s ban on high interest & payday loans ads going into effect, Google taking away the ability to edit business descriptions on GoogleMyBusiness, and more.
RankBrain Handles 100% of All Queries
This month’s edition of our monthly SEO webinar dives into Google becomes self-aware as RankBrain handles 100% of all queries, keyword planner ditches exact match in favor of showing close variants, eBay using AMP on transactional pages, keyword rankings still...
How to Report on Voice Search
New Mobile-Friendly Test
This edition digs into the Mobile-Friendly algorithm boost, Google’s new Mobile-Friendly Test, Moz’s new Keyword Explorer, Redirects, and how your community affects your rankings.
Google Analytics 360 Suite
On this month’s edition of our monthly SEO webinar, Pat talks Google Analytics 360 Suite, Bloggers and free product rules, Automakers Mobile Search Ads, the Mobile-Friendly Algorithm, and more!
AMP Pages Now Live
This edition includes news pieces around changes in Google SERP ads, AMP Pages now live, Google dropping flash ad support, Bing 302 redirect issues, and more.
Bing Now Powering AOL Search
On this month’s edition of our monthly SEO webinar, Pat discusses news pieces like the industry response to core algorithm updates, JSON-LD support for structured markup, AMP pages roll out, Bing Now powering AOL Search, and more!
Google My Business API
This edition includes news pieces like Google’s Core Algorithm Update, Google My Business API, AMP Pages, 2016 predictions and more!
Bing’s Mobile Friendly Testing Tool
This edition includes news pieces like Googles search updates, Bing’s mobile friendly testing tool, deceptive mobile traffic networks penalties, Twitter tweet button updates, and more!
New Facebook “Reactions”
This edition includes news pieces like the real-time penguin updates, machine learning AI RankBrain, Wix websites falling out of Google’s index, Facebook “Reactions”, accelerated mobile pages, and more!
Rolling Back Panda 4.2
This edition includes news pieces like giant app interstitials are no longer mobile friendly, rolling back on Panda 4.2, structured markup may begin impacting the algorithm in the future, Facebook developing a “dislike” button, and more!
Pat knows all things digital marketing and keeps up with the industry news so you don’t have to! He runs the digital strategy team at Conductor, helping clients maximize their use of Searchlight and grow their organic visibility. With over 15 years in search, he’s seen it all so he can explain it all to you!