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30 Minutes on the Last 30 Days In Search & Content
March 2021: Spring is Here and Google's Hotel Listings are Now Free
Google's hotel listings are now free and a big local algorithm update seems to have rolled out having major impact. Watch this edition of 30|30 to find out why! Pat also shares more updates on Google and reminds you of Google's mobile first indexing deadline.
February 2021: Passage Based Ranking Out in the Wild
Passage based ranking is live in the US and almost all of Pat's conversations are being taken over by the upcoming core web vitals update. Watch this edition of 30|30 to find out why! Pat walks us through what passage based ranking looks like in the wild and s...
January 2021: New Year, New Google Updates
Pat has been spending way to much time in the Google Questions Hub. Watch this edition of 30|30 to find out why! Pat walks us through some Google updates to the Disvow Tool and gives us tips on how to handle out of stock items.
December 2020: Wrapping up 2020 with Google's Update
2020 is finally coming to an end which means Pat will be walking us through his recap of 2020 predictions and bringing us some new 2021 predictions. Pat also walks us through the many Google updates coming in 2021.
November 2020: Thankfully we have a 2021 Page Experience Update
Pat brings us an exciting release date for the Page Experience Update and dives into some rumors about Apple. Find out what Pat thinks about the future of Apple on this edition of 30|30!
October 2020: Don't be Sluggish... Measure Your Content Velocity
Happy birthday 30|30! On this fifth anniversary celebration, Pat covers Google's most recent indexing woes and also gives you a magical formula to measure your content velocity.
September 2020: Fall is Here and so is the Volatility
What's going on with Google? Indexing issues, volatility, and more. Pat breaks down all the biggest search updates coming at us this fall!
August 2020: Google Breaks the Internet
On this edition, Pat discusses how Google literally broke the internet. It may seem dramatic but it's true. He also covers updates around outbound links, people also ask and the value of guests posts.
July 2020: 30l30 Brings the Heat and an Update to Google’s Structure Data Policy
The heat is rising in NYC, but that didn’t stop Pat from bringing us updates from the last 30 days in search. In the July edition of 30l30, we discuss how Google measures CLS, the addition of regular expressions to GSC performance reports, and Google’s answer...
May 2020: April Steps Aside for May, and We’re Still in Quarantine
With the coming of spring comes another algorithm update. In the May edition of 30l30, we discuss the change to Google’s Nofollow links, GMB is now showing new reviews and including phone numbers for businesses marked close. Also, is Google de-indexing your si...
April 2020: April Showers Bring Free Google Shopping
While we are still home staying safe, Pat is ensuring we are up to date on the latest COVID-19 research. In the April edition of 30l30, we discuss how Google Shopping is free, Google is again having issues indexing new content, and a reminder of the importance...
March 2020: This Too Shall Pass
While this month has brought unprecedented challenges, we will all get through this together. In the meantime, let’s bond over our love of search in the March episode of 30l30. This month, we discuss what we are seeing COVID-19 research, why search is more imp...
February 2020: Love and YMYL Movement is in the Air!
As we revel in the excitement of Punxsutawney Phil predicting an early spring, let’s warm up to the January core update in this February episode of 30l30. This month, we discuss the unconfirmed February 2020 update, how Google Maps removed millions of fake lis...
January 2020: Updates As Wild As Winter Winds
As 2020 rolls in, let’s dissect new Google updates that are as harsh as a New York winter in the January episode of 30l30. This month, we dive into the January 2020 core update, the wild changes in featured snippets and Google's new shopping experience. Also,...
December 2019: Look into the Crystal Search Bar of 2020
As we hang up our hats on 2019, let’s take a moment to predict what’s to come in the next 12 months of search on this December episode of 30|30. This month, we dive into neural matching now being a part of local search results, our 2019 predictions (trash or t...
November 2019: A Feast Fit for An Algorithm Update
As we gather together and give thanks for friends and loved ones, we also turn our eyes to Google on this November episode of 30|30. We faced the harsh winter of a new algorithm update, BERT, but we also gave thanks to the fact that we know how to handle algor...
October 2019: Once Upon a Core Update Dreary… and More Spooky Search Stories
The Halloween-iest edition of 30|30 is also its birthday celebration: 4 happy years. Finally free of that toddler life, we stumble toward maturity by way of… an H1 controversy! The September core update! Giving the patented Google side-eye to m-dot sites! And,...
September 2019: It's Decorative Gourd Season, and Google Is Squashing Clicks
Break out your light cardigans, because this September episode of 30|30 features a veritable cornucopia of information on that certain special chill that only Google can strike in the hearts of SEOs. Pat cannonballs into the mountain of dead leaves that is Goo...
August 2019: Look Who’s Talking: Everything Google Has to Say This Summer
The August edition of 30|30 is now in session, and Pat is busy laying out The Case of What Google Is Even Talking About. From telling people to remove noindex directives from robots.txt files, to denying the existence of LSI keywords, to some beyond-obvious ad...