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30 Minutes on the Last 30 Days In Search & Content
We’re bringing the news to you. Join our VP of Digital Strategies, Pat Reinhart, as he hosts our award-winning SEO webinar series to break down updates in search, technical SEO, and content marketing in the last 30 days – in 30 minutes.
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Webinar
September 2020: Fall is Here and so is the Volatility
What's going on with Google? Indexing issues, volatility, and more. Pat breaks down all the biggest search updates coming at us this fall!
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August 2020: Google Breaks the Internet
On this edition, Pat discusses how Google literally broke the internet. It may seem dramatic but it's true. He also covers updates around outbound links, people also ask and the value of guests posts.
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July 2020: 30l30 Brings the Heat and an Update to Google’s Structure Data Policy
The heat is rising in NYC, but that didn’t stop Pat from bringing us updates from the last 30 days in search. In the July edition of 30l30, we discuss how Google measures CLS, the addition of regular expressions to GSC performance reports, and Google’s answer...
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May 2020: April Steps Aside for May, and We’re Still in Quarantine
With the coming of spring comes another algorithm update. In the May edition of 30l30, we discuss the change to Google’s Nofollow links, GMB is now showing new reviews and including phone numbers for businesses marked close. Also, is Google de-indexing your si...
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April 2020: April Showers Bring Free Google Shopping
While we are still home staying safe, Pat is ensuring we are up to date on the latest COVID-19 research. In the April edition of 30l30, we discuss how Google Shopping is free, Google is again having issues indexing new content, and a reminder of the importance...
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March 2020: This Too Shall Pass
While this month has brought unprecedented challenges, we will all get through this together. In the meantime, let’s bond over our love of search in the March episode of 30l30. This month, we discuss what we are seeing COVID-19 research, why search is more imp...
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February 2020: Love and YMYL Movement is in the Air!
As we revel in the excitement of Punxsutawney Phil predicting an early spring, let’s warm up to the January core update in this February episode of 30l30. This month, we discuss the unconfirmed February 2020 update, how Google Maps removed millions of fake lis...
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January 2020: Updates As Wild As Winter Winds
As 2020 rolls in, let’s dissect new Google updates that are as harsh as a New York winter in the January episode of 30l30. This month, we dive into the January 2020 core update, the wild changes in featured snippets and Google's new shopping experience. Also,...
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December 2019: Look into the Crystal Search Bar of 2020
As we hang up our hats on 2019, let’s take a moment to predict what’s to come in the next 12 months of search on this December episode of 30|30. This month, we dive into neural matching now being a part of local search results, our 2019 predictions (trash or t...
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November 2019: A Feast Fit for An Algorithm Update
As we gather together and give thanks for friends and loved ones, we also turn our eyes to Google on this November episode of 30|30. We faced the harsh winter of a new algorithm update, BERT, but we also gave thanks to the fact that we know how to handle algor...
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October 2019: Once Upon a Core Update Dreary… and More Spooky Search Stories
The Halloween-iest edition of 30|30 is also its birthday celebration: 4 happy years. Finally free of that toddler life, we stumble toward maturity by way of… an H1 controversy! The September core update! Giving the patented Google side-eye to m-dot sites! And,...
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September 2019: It's Decorative Gourd Season, and Google Is Squashing Clicks
Break out your light cardigans, because this September episode of 30|30 features a veritable cornucopia of information on that certain special chill that only Google can strike in the hearts of SEOs. Pat cannonballs into the mountain of dead leaves that is Goo...
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August 2019: Look Who’s Talking: Everything Google Has to Say This Summer
The August edition of 30|30 is now in session, and Pat is busy laying out The Case of What Google Is Even Talking About. From telling people to remove noindex directives from robots.txt files, to denying the existence of LSI keywords, to some beyond-obvious ad...
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July 2019: Sun, Sand, & Algorithm Updates: Google’s Hot July
Google has not taken a vacation this summer, so on this red-hot July episode of 30|30, Pat is taking us through new findings from the June 2019 Algorithm Update. Grab your towel and dive into Google’s test of People Also Ask mobile results and Google Search Co...
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June 2019: June Is Bustin’ Out Core Algorithm Updates All Over
Everyone knows it’s summertime (when the living’s allegedly) easy, but Pat knows that there is no rest for the intrepid SEO (or the wicked). In our June edition of 30|30, he tackles the big questions: what we’re seeing in the June core algorithm update (group...
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May 2019: Rough Bugs Do Shake the Google Index of May
Faster than you can achieve emotional catharsis about the ending of Game of Thrones, May is already halfway over and May’s episode of 30|30 is upon us. Pat dives right into figuring out what the deal is with Google’s indexing bug?” (sounds like a Seinfeld joke...
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April 2019: April Showers Bring Algorithm Updates
Spring is, well, springing, and so is the news coming out of Google on the April episode of 30|30. Pat unpacks the Florida 2 (Google Boogaloo?) update, John Mueller's shockingly casual tweets about apparently extinct Rel=Prev and Rel=Next tags in Google's inde...
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March 2019: Beware the Ides of March: Your SEO Doesn't Have to Die During a Migration
The March edition of 30|30 is coming in like a lion, with everything you need to know about preserving SEO through a migration, Google's new Domain Property feature (replacing Property Set in Search Console), and how Google's algorithm changes for different in...
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February 2019: What is Love? Google’s Relationship with No-Click Search Results, Apparently
Love is in the air on this February’s episode of 30|30, so let’s take a look at why paid and organic clickthrough rates are down and Google is instead serving up more no-click search results. Pat drills down into what GSC features are going away forever. The A...
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Auld Lang SEO: 2019 and All Things Search
On this brand spanking new edition of 30|30, we address 2019: what are your resolutions, what you need to change… and how much your URL structure matters? The times, they are a-changin’ in SEO already, including some new information about exact domain names an...