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A recent study also shows that 65% of searches in 2020 were zero-click searches. In April, Google also launched its Product Review update and Pat dives in to what he is currently seeing and hearing. Watch this edition of 30I30 to see what happened in the indus...
Google's hotel listings are now free and a big local algorithm update seems to have rolled out having major impact. Watch this edition of 30|30 to find out why! Pat also shares more updates on Google and reminds you of Google's mobile first indexing deadline.
Passage based ranking is live in the US and almost all of Pat's conversations are being taken over by the upcoming core web vitals update. Watch this edition of 30|30 to find out why! Pat walks us through what passage based ranking looks like in the wild and s...
Pat has been spending way to much time in the Google Questions Hub. Watch this edition of 30|30 to find out why! Pat walks us through some Google updates to the Disvow Tool and gives us tips on how to handle out of stock items.
2020 is finally coming to an end which means Pat will be walking us through his recap of 2020 predictions and bringing us some new 2021 predictions. Pat also walks us through the many Google updates coming in 2021.
Pat brings us an exciting release date for the Page Experience Update and dives into some rumors about Apple. Find out what Pat thinks about the future of Apple on this edition of 30|30!
Happy birthday 30|30! On this fifth anniversary celebration, Pat covers Google's most recent indexing woes and also gives you a magical formula to measure your content velocity.
What's going on with Google? Indexing issues, volatility, and more. Pat breaks down all the biggest search updates coming at us this fall!
On this edition, Pat discusses how Google literally broke the internet. It may seem dramatic but it's true. He also covers updates around outbound links, people also ask and the value of guests posts.
The heat is rising in NYC, but that didn’t stop Pat from bringing us updates from the last 30 days in search. In the July edition of 30l30, we discuss how Google measures CLS, the addition of regular expressions to GSC performance reports, and Google’s answer...
With the coming of spring comes another algorithm update. In the May edition of 30l30, we discuss the change to Google’s Nofollow links, GMB is now showing new reviews and including phone numbers for businesses marked close. Also, is Google de-indexing your si...
While we are still home staying safe, Pat is ensuring we are up to date on the latest COVID-19 research. In the April edition of 30l30, we discuss how Google Shopping is free, Google is again having issues indexing new content, and a reminder of the importance...
While this month has brought unprecedented challenges, we will all get through this together. In the meantime, let’s bond over our love of search in the March episode of 30l30. This month, we discuss what we are seeing COVID-19 research, why search is more imp...
As we revel in the excitement of Punxsutawney Phil predicting an early spring, let’s warm up to the January core update in this February episode of 30l30. This month, we discuss the unconfirmed February 2020 update, how Google Maps removed millions of fake lis...
As 2020 rolls in, let’s dissect new Google updates that are as harsh as a New York winter in the January episode of 30l30. This month, we dive into the January 2020 core update, the wild changes in featured snippets and Google's new shopping experience. Also,...
As we hang up our hats on 2019, let’s take a moment to predict what’s to come in the next 12 months of search on this December episode of 30|30. This month, we dive into neural matching now being a part of local search results, our 2019 predictions (trash or t...
As we gather together and give thanks for friends and loved ones, we also turn our eyes to Google on this November episode of 30|30. We faced the harsh winter of a new algorithm update, BERT, but we also gave thanks to the fact that we know how to handle algor...
The Halloween-iest edition of 30|30 is also its birthday celebration: 4 happy years. Finally free of that toddler life, we stumble toward maturity by way of… an H1 controversy! The September core update! Giving the patented Google side-eye to m-dot sites! And,...
Break out your light cardigans, because this September episode of 30|30 features a veritable cornucopia of information on that certain special chill that only Google can strike in the hearts of SEOs. Pat cannonballs into the mountain of dead leaves that is Goo...
