30 Minutes on the Last 30 Days In Search & Content

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October 2019: Once Upon a Core Update Dreary… and More Spooky Search Stories

The Halloween-iest edition of 30|30 is also its birthday celebration: 4 happy years. Finally free of that toddler life, we stumble toward maturity by way of… an H1 controversy! The September core update! Giving the patented Google side-eye to m-dot sites! And,...

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September 2019: It's Decorative Gourd Season, and Google Is Squashing Clicks

Break out your light cardigans, because this September episode of 30|30 features a veritable cornucopia of information on that certain special chill that only Google can strike in the hearts of SEOs. Pat cannonballs into the mountain of dead leaves that is Goo...

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August 2019: Look Who’s Talking: Everything Google Has to Say This Summer

The August edition of 30|30 is now in session, and Pat is busy laying out The Case of What Google Is Even Talking About. From telling people to remove noindex directives from robots.txt files, to denying the existence of LSI keywords, to some beyond-obvious ad...

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July 2019: Sun, Sand, & Algorithm Updates: Google’s Hot July

Google has not taken a vacation this summer, so on this red-hot July episode of 30|30, Pat is taking us through new findings from the June 2019 Algorithm Update. Grab your towel and dive into Google’s test of People Also Ask mobile results and Google Search Co...

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June 2019: June Is Bustin’ Out Core Algorithm Updates All Over

Everyone knows it’s summertime (when the living’s allegedly) easy, but Pat knows that there is no rest for the intrepid SEO (or the wicked). In our June edition of 30|30, he tackles the big questions: what we’re seeing in the June core algorithm update (group...

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May 2019: Rough Bugs Do Shake the Google Index of May

Faster than you can achieve emotional catharsis about the ending of Game of Thrones, May is already halfway over and May’s episode of 30|30 is upon us. Pat dives right into figuring out what the deal is with Google’s indexing bug?” (sounds like a Seinfeld joke...

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April 2019: April Showers Bring Algorithm Updates

Spring is, well, springing, and so is the news coming out of Google on the April episode of 30|30. Pat unpacks the Florida 2 (Google Boogaloo?) update, John Mueller's shockingly casual tweets about apparently extinct Rel=Prev and Rel=Next tags in Google's inde...

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March 2019: Beware the Ides of March: Your SEO Doesn't Have to Die During a Migration

The March edition of 30|30 is coming in like a lion, with everything you need to know about preserving SEO through a migration, Google's new Domain Property feature (replacing Property Set in Search Console), and how Google's algorithm changes for different in...

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February 2019: What is Love? Google’s Relationship with No-Click Search Results, Apparently

Love is in the air on this February’s episode of 30|30, so let’s take a look at why paid and organic clickthrough rates are down and Google is instead serving up more no-click search results. Pat drills down into what GSC features are going away forever. The A...

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Auld Lang SEO: 2019 and All Things Search

On this brand spanking new edition of 30|30, we address 2019: what are your resolutions, what you need to change… and how much your URL structure matters? The times, they are a-changin’ in SEO already, including some new information about exact domain names an...

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We Wish You A Merry Voice Search (and a Happy New Tools from Google!)

The perfect gift this holiday season is our sparkling December episode of 30|30. Pat pops down the chimney to discuss voice search, stuffs your stocking with Google pagespeed insights, and checks his list of 2019 predictions for the world of organic marketing...

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Give Thanks (to Sustainable Link Building Strategies)

Welcome to the ever-bountiful November edition of 30|30! Pat talks turkey about sustainable link building, what to do if your site gets mashed by an algorithm update, speakable markup (and not by Grandma), and how to get your site in fighting shape by shedding...

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Tricks, Treats, and Other Autumnal Google Image Search Surprises

We hope you’ve planned a stellar SEO-themed Halloween costume, because on this October episode of 30|30, Pat is diving into some spooky topics: BrightonSEO, updates to Google image search, new character limits for title tags (and what not to change), and why P...

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Medic! Medic! Google's Latest Update Left Some Bruises

Fall is in the air, and the September edition of our SEO webinar covers the Google Medic update, the latest on Google Search Console, alt texts, codelabs, and more. Bonus: Google turns to PDF conversion and Pat looks east for Brighton SEO!

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The Google Algorithm Update Has Landed!

The August episode of 30|30 could not have come at a better time. Why? Because Google has tossed a big algorithm shift, and Pat's standing by to tell you everything you need to know. In addition, tune in to hear about other Google news from combining URLs to q...

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Parting from AdWords is Such Sweet Sorrow

For our July edition of our monthly content and SEO webinar, Pat had a full plate: from recapping MozCon to the transition to Google Ads from Adwords, not to mention the accuracy of Google Search Console Reports, server errors, and the new GRC URL inspection t...

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To PDF or Not to PDF

For this June’s 30|30, Pat dives into the latest recommendations from the PCI council, what Google has to say about crawl budget optimization, and why PDFs might not be the best vehicle for your content.

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Conductor 30|30 Goes Live From C3

In March, we hosted our monthly SEO webinar live from C3, our annual marketing conference. This month, Pat elaborates more on the changes he’s seen in consumer buying habits, discusses Google Chrome’s new ad blocker, and dives into how Google is sculpting our...

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Consumer Buying Habits, They Are A Changin’

On the February edition of our monthly SEO webinar, Pat shares his thoughts on the new GSC, translating your alt tags for your international sites, and how consumer buying habits have changed recently.

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New Year, New Google Search Console

On January’s episode of our SEO webinar, Patrick talks about the new GSC, Google’s PageSpeed insights tool using real user speed data, and how Google uses your sitemap to determine your canonicals.

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Metadescriptions Are 320 Characters, But Don’t Update Yours Yet

This month, we take a look back at 2017, discuss 320 character metadescriptions, the new “Best Answer” carousel, and make predictions for 2018.

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Structured Data Isn’t Required For Rich Snippets?

On November’s edition of our monthly SEO webinar, Pat discusses the Mobile-First indexing rollout, what to do about a keyword cannibalization issue, and how structure data isn’t required for rich snippets (but is still recommended).

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Why You Shouldn’t Be Using AMP Pages As Your Mobile Experience

On October’s edition of our monthly SEO webinar, Pat discusses Google’s testing mobile-first indexing out in the wild, why you shouldn’t use AMP pages as your mobile experience, and how to go Secure the smart way.

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A New Mobile Test Added to the Search Results?

On September’s edition of Conductor 30|30, Pat talks a mobile friendly test added to the search results, Google deciding not to care about your URL structure, and the new version of GSC now in beta.

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R.I.P. Google’s Instant Search

On August’s edition, Pat discusses a bug in Google Search Console, the death of Google’s Instant Search, and a potential local pack update.

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Don’t Let a June Algorithm Update Get You Down

This month, Pat discusses the June 25th algorithm update, Google’s $2.7B slap on the wrist, Google posts now available for all businesses, and how to use breadcrumb navigation.

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Gartner Predicts 30% of Web Browsing Will Be Screenless by 2020

On June’s edition, Pat talks the latest Google algorithm update, Gartner’s prediction that 30% of web browsing will be screenless by 2020, large-scale article campaigns for links, and how to get the most out of your reviews.

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Google’s War Against Fake News

On this month’s edition of our monthly SEO webinar, Pat talks Google’s Project Owl, fixes to the AMP reporting bugs, and Google dropping special characters in title tags.

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The “Fred” Algorithm Update

This month, Pat discusses the latest: Google’s “Fred” algorithm, rich results now available to podcasters, selling links, exact matches for paid campaigns, and 404s.

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Google Launches Hotel Rich Cards

On this month’s edition, Google updates its algorithm, DMOZ closes, voice search pulls from answer box results, Google Launches Hotel Rich Cards, there’s a bug in AMP reporting, and Google local pack now showing “Near You XX Minutes Ago.”

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2017 Best Practices for Site Auditing

On this month’s edition, Pat talks 2017 best practices for site auditing, Google opening up an API for their mobile-friendly test, canonical tags updates, AMP isn’t a ranking factor, and more.

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Schema Markup Coming to Google Image Search

In our first 2017 edition, a possible Google update over the holidays, Google’s “intrusive interstitials” crackdown, Chrome’s warning to non-secure sites, Schema markup coming to Google Image Search, and more.