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To PDF or Not to PDF
June 2018 – For this June’s 30|30, Pat dives into the latest recommendations from the PCI council, what Google has to say about crawl budget optimization, and why PDFs might not be the best vehicle for your content.
Conductor 30|30 Goes Live From C3
March 2018 – In March, we hosted our monthly SEO webinar live from C3, our annual marketing conference. This month, Pat elaborates more on the changes he’s seen in consumer buying habits, discusses Google Chrome’s new ad blocker, and dives into how Google is sculpting our sites the way they want to see them.
Consumer Buying Habits, They Are A Changin’
February 2018 – On the February edition of our monthly SEO webinar, Pat shares his thoughts on the new GSC, translating your alt tags for your international sites, and how consumer buying habits have changed recently.
New Year, New Google Search Console
January 2018 – On January’s episode of our SEO webinar, Patrick talks about the new GSC, Google’s PageSpeed insights tool using real user speed data, and how Google uses your sitemap to determine your canonicals.
Metadescriptions Are 320 Characters, But Don’t Update Yours Yet
December 2017 – This month, we take a look back at 2017, discuss 320 character metadescriptions, the new “Best Answer” carousel, and make predictions for 2018.
Structured Data Isn’t Required For Rich Snippets?
November 2017 – On November’s edition of our monthly SEO webinar, Pat discusses the Mobile-First indexing rollout, what to do about a keyword cannibalization issue, and how structure data isn’t required for rich snippets (but is still recommended).
Why You Shouldn’t Be Using AMP Pages As Your Mobile Experience
October 2017 – On October’s edition of our monthly SEO webinar, Pat discusses Google’s testing mobile-first indexing out in the wild, why you shouldn’t use AMP pages as your mobile experience, and how to go Secure the smart way.
A New Mobile Test Added to the Search Results?
September 2017 – On September’s edition of Conductor 30|30, Pat talks a mobile friendly test added to the search results, Google deciding not to care about your URL structure, and the new version of GSC now in beta.
R.I.P. Google’s Instant Search
August 2017 – On August’s edition, Pat discusses a bug in Google Search Console, the death of Google’s Instant Search, and a potential local pack update.
Don’t Let a June Algorithm Update Get You Down
July 2017 – This month, Pat discusses the June 25th algorithm update, Google’s $2.7B slap on the wrist, Google posts now available for all businesses, and how to use breadcrumb navigation.
Gartner Predicts 30% of Web Browsing Will Be Screenless by 2020
June 2017 – On June’s edition, Pat talks the latest Google algorithm update, Gartner’s prediction that 30% of web browsing will be screenless by 2020, large-scale article campaigns for links, and how to get the most out of your reviews.
Google’s War Against Fake News
May 2017 – On this month’s edition of our monthly SEO webinar, Pat talks Google’s Project Owl, fixes to the AMP reporting bugs, and Google dropping special characters in title tags.
The “Fred” Algorithm Update
April 2017 – This month, Pat discusses the latest: Google’s “Fred” algorithm, rich results now available to podcasters, selling links, exact matches for paid campaigns, and 404s.
Google Launches Hotel Rich Cards
March 2017 – On this month’s edition, Google updates its algorithm, DMOZ closes, voice search pulls from answer box results, Google Launches Hotel Rich Cards, there’s a bug in AMP reporting, and Google local pack now showing “Near You XX Minutes Ago.”
2017 Best Practices for Site Auditing
February 2017 – On this month’s edition, Pat talks 2017 best practices for site auditing, Google opening up an API for their mobile-friendly test, canonical tags updates, AMP isn’t a ranking factor, and more.
Schema Markup Coming to Google Image Search
January 2017 – In our first 2017 edition, a possible Google update over the holidays, Google’s “intrusive interstitials” crackdown, Chrome’s warning to non-secure sites, Schema markup coming to Google Image Search, and more.
2017 Predictions for SEO, Social and Content
December 2016 – In our final 2016 edition of our SEO webinar, we talk 2017 SEO, social, and content predictions, the death of Content Keywords Report in GSC, Google filtering out fake news, AMP, and more.
The Aftermath of Possum/Penguin
November 2016 – In this edition, we talk about the aftermath of Possum/Penguin, Google going mobile-first (not splitting into 2 indexes), answer box results, Google not have an “overall domain authority” ranking signal, and the report of Penguin discounting all links.
Conductor’s Award-Winning SEO Webinar Turns 1 Year Old
October 2016 – This edition celebrates one year of 30|30! We discuss Penguin 4, Google Home, the local algo update (Possum), AMPs appearing in more regular mobile results, and new “Science Datasets” schema markup added.
Cracking Down on “Intrusive Interstitials”
September 2016 – On this month’s edition of our monthly SEO webinar, Pat discusses 2 algorithm updates over the weekend, Google’s crack down on “intrusive” interstitials, changes in Google’s Keyword planner depending on ad spend, Google dropping “mobile-friendly” label on search results, and more.
AMP Pages Now in Main Mobile Search Results
August 2016 – This edition includes AMP Pages now being in main mobile search results, Google’s ban on high interest & payday loans ads going into effect, Google taking away the ability to edit business descriptions on GoogleMyBusiness, and more.
RankBrain Handles 100% of All Queries
July 2016 – This month’s edition of our monthly SEO webinar dives into Google becomes self-aware as RankBrain handles 100% of all queries, keyword planner ditches exact match in favor of showing close variants, eBay using AMP on transactional pages, keyword rankings still matter, and the June Quality Update.
How to Report on Voice Search
New Mobile-Friendly Test
May 2016 – This edition digs into the Mobile-Friendly algorithm boost, Google’s new Mobile-Friendly Test, Moz’s new Keyword Explorer, Redirects, and how your community affects your rankings.
Google Analytics 360 Suite
April 2016 – On this month’s edition of our monthly SEO webinar, Pat talks Google Analytics 360 Suite, Bloggers and free product rules, Automakers Mobile Search Ads, the Mobile-Friendly Algorithm, and more!
AMP Pages Now Live
March 2016 – This edition includes news pieces around changes in Google SERP ads, AMP Pages now live, Google dropping flash ad support, Bing 302 redirect issues, and more.
Bing Now Powering AOL Search
February 2016 – On this month’s edition of our monthly SEO webinar, Pat discusses news pieces like the industry response to core algorithm updates, JSON-LD support for structured markup, AMP pages roll out, Bing Now powering AOL Search, and more!
Google My Business API
January 2016 – This edition includes news pieces like Google’s Core Algorithm Update, Google My Business API, AMP Pages, 2016 predictions and more!
Bing’s Mobile Friendly Testing Tool
December 2015 – This edition includes news pieces like Googles search updates, Bing’s mobile friendly testing tool, deceptive mobile traffic networks penalties, Twitter tweet button updates, and more!
New Facebook “Reactions”
November 2015 – This edition includes news pieces like the real-time penguin updates, machine learning AI RankBrain, Wix websites falling out of Google’s index, Facebook “Reactions”, accelerated mobile pages, and more!
Rolling Back Panda 4.2
October 2015 – This edition includes news pieces like giant app interstitials are no longer mobile friendly, rolling back on Panda 4.2, structured markup may begin impacting the algorithm in the future, Facebook developing a “dislike” button, and more!