Website Migration & Website Redesign Best Practices
A website redesign or migration scares even the most seasoned SEO. Because when a bad migration goes wrong, it can go really wrong.
This resource kit is a collection of best practices for any website migration or redesign to go without a hitch. Everything from a webinar to a case study to a checklist — this is all protection for what’s most important: ensuring search engines will still be able to find, crawl, and rank your new site.
So what are you waiting for? Go on and migrate down the list.
#1 THE BASICS
Check, Check, Check
Keep yourself in check! This list of website migration best practices takes you through the entire website migration process. From pre- to post-migration. Like, getting your 301s and 404s in order. Protecting your assets. Having a sitemap strategy. Don’t lose out on any traffic or rankings: cover your bases with these basics.
We see it all the time: an underprepared site takes a serious hit after a website migration. This post breaks down the most common reasons for a botched website migration. Good news: this can all be prevented. More good news: this post will tell you how.
“A relaunch is all about fear. SEOs and people in marketing — we all know there’s going to be a certain amount of turmoil here. We’re here to help mitigate and minimize any of the things we’ve seen wrong, time and time again, in our years of relaunching hundreds and hundreds of websites.” -Wil Reynolds
Learn from Example
Vans Increases Traffic 18% after Successful Site Migration
When Vans, the iconic shoe brand, decided to redesign their site, the unthinkable happened: their traffic IMPROVED.See how Conductor and Vans are solemates.
Except as otherwise expressly agreed to by Conductor, LLC (“Conductor”) in writing, information regarding Conductor products and services is subject to change without notice.
Information about Conductor products and services made available on and/or through this website shall not constitute a representation, warranty or other commitment by Conductor with respect to any product or services unless otherwise expressly agreed to by Conductor in writing.
Without limiting the generality of the foregoing, Conductor hereby disclaims all warranties, express or implied, as to the accuracy, suitability for any purpose or completeness therefore.
This website also makes available, through hyperlinks, various articles, written materials, and published works (“Written Materials”) that may or may have not been written or published by Conductor. The hyperlinks will take you to websites not controlled or maintained by Conductor. The Written Materials (and their content) are not the responsibility of Conductor and any opinions, information, or facts contained in such Written Materials do not necessarily represent the point of view of Conductor. Any copying, distribution, reproduction, retransmission, or modification of any of the Written Materials or any information or materials appearing in such Written Materials, whether in electronic or hard copy form, is subject to the prior written permission of the author and publisher of such Written Materials.