How Stanley Security Increased Traffic by 285% with Conductor

Stanley Convergent Security Solutions, Inc. is a part of Stanley Black & Decker. Stanley Security designs, installs, monitors and services security systems for industrial, government, commercial, residential and national account customers.

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Hero Pattern
Headquarters

New Britain, CT

Industry

Technology

"One challenge of having a website that’s been around longer than you’ve been at the company is that there’s a lot that we don’t know. Conductor has been really helpful in identifying opportunities on webpages that haven’t been updated in years."

Caroline Graham
Digital Marketing Specialist Stanley Security

"Our business is constantly changing and evolving, and there can be new strategies every month. It’s really important to have a partner that helps you prioritize projects, and still be able to create reports, dashboards, and workspaces that I can review on my own."

Joe Parker
Digital Marketing Manager Stanley Security

"In the past when I’ve used SEO software it’s been a very solitary process because you’re just staring at data. But I feel like with Conductor we have a support team, so we’re never on our own. If we have any questions, I can email or call Kevin Blake, our Customer Success Manager, and get my answer in seconds."

Joe Parker
Digital Marketing Manager Stanley Security
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"At an executive meeting, the Conductor team was identifying opportunities for growth through the different Stanley Black & Decker business units and recommended that, in addition to ranking well for commercial security, we should capitalize on the business security segment. On the one hand, it was really competitive. But we were able to make changes to our website using Conductor, by looking at keyword visibility, our webpage and at our competitor’s webpages, and starting with easy stuff, like the meta-description and h1 tags, all the way into copy changes and messaging changes."

Caroline Graham
Digital Marketing Specialist Stanley Security
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"Those results have a started a larger conversation: we’re beginning to expand into the small business market. We’re developing more content and even advertising around the larger business opportunity we identified using Conductor. It’s starting to gain a lot of momentum in terms of content creation specifically related to small businesses and small to medium enterprises."

Joe Parker
Digital Marketing Manager Stanley Security
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"It takes a lot of manual time to determine where the opportunities are. I had a local landing page project that was a pipe dream I’d been floating around the team for three years. I was sure that it would be a great opportunity, but it was hard to find the time to devote to the project. Kevin Blake, our Conductor customer success manager, helped me sort through the data, and we ended up launching 60 local landing pages for 60 offices across the United States. We made it happen, and it’s been really successful. But I don’t think those opportunities would have been identified had it not been for the data that we’re able to garner in Conductor."

Caroline Graham
Digital Marketing Specialist Stanley Security
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"More than anything, company leadership wants to see how our pages led to leads. The team needs to make decisions informed by data. Page views and trends are important, but if we’re able to show our VP of Sales and even our Head of Marketing how people are converting on our site, and how our SEO efforts have influenced those conversions, that’s a really important metric."

Joe Parker
Digital Marketing Manager Stanley Security
Stanley Security Roi Dashboard

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